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What to write, and when to send it

The two questions that come up before anybody thinks about design. These are written out in full, with the actual lines, because half-answers are what send you back to searching.

A designer's table seen from above with colour swatches and trimmed cards

Nearly every invitation problem arrives in this order: what do we write, when does it go out, and only then what should it look like. The first two are where people get stuck, and they get stuck because most of what is written about invitation etiquette answers in generalities.

So these are specific. The wording guides print the lines as they would sit on the card, including the difficult situations nobody wants to ask about out loud. The timing guides work backwards from the event, because the date an invitation has to be sent is not the date the work starts.

What to write

Wedding invitation wording

Every host situation, written out in full, including the awkward ones.

Graduation announcement wording

Announcement, invitation, or both at once, which is where it goes wrong.

Bridal shower invitation wording

Including the registry line, which is the one place it belongs.

Birthday invitation wording

Children's parties, adult parties and the milestone ones, which are different.

Rehearsal dinner invitation wording

Who hosts, who is invited, and how it should sound against the wedding.

Diaper raffle wording

The insert card, worded so it reads as a game rather than a levy.

Christmas party invitation wording

Home, office and neighbourhood, which need three different registers.

Retirement party invitation wording

Office, family and surprise, and how to name the years without it stinging.

RSVP wording

One route, one date, one plain instruction. Most cards get all three wrong.

Baptism and christening invitation wording

Church service, reception, and godparents, in the order guests need them.

When to send

When to send wedding invitations

The whole paper timeline, from save the date to thank you card.

When to send save the dates

Six to eight months, and the three conditions that have to be true first.

Wording comes with the design

You do not have to arrive with the words already sorted. Tell me who is hosting and anything awkward about it, and setting the wording is part of the job, not an extra.

The First Look

$45

One real concept for your event, in your colours, before you commit to anything.