Flyers people actually read
A flyer is read from six feet away on a wall, or as a thumbnail in a group chat. Almost every flyer that does not work was designed for neither.
Every flyer here is for an event: a church night, a school fundraiser, a street party, a summer programme. Each type reaches people in its own way, and that is what the design has to be built around, not the other way round.
Every one comes as a print-ready PDF you can take to any local shop, plus square and story-sized versions that are re-laid out rather than cropped, so nothing important falls off the edge when it gets shared.
Flyer types
Church flyers
Services, revivals, VBS, youth nights and womens conferences.
Food drive flyers
The list of what to bring is the flyer. Everything else is framing.
Fundraiser flyers
Where the ask, the amount and the deadline have to be unmissable.
Trunk or treat flyers
Two audiences on one page: families coming, and volunteers bringing a car.
Grand opening flyers
One day to convert curiosity into a first visit.
Bake sale flyers
Two asks: come and buy, and please bake something.
Tutoring flyers
Credibility first, because a parent is deciding whether to trust you.
Block party flyers
Neighbours who have never met, and a street that needs closing.
Fall festival flyers
A dozen activities that all want to be the headline.
Summer camp flyers
Parents are booking in February. The flyer has to answer the cost question.
Toy drive flyers
Age ranges, the unwrapped rule, and a hard deadline.
Talent show flyers
Two deadlines: sign up to perform, and come and watch.
VBS flyers
Spell it out, because half the audience does not know the acronym.
Women's conference flyers
A ticket price, a speaker, and childcare. In that order of doubt.
Revival flyers
Multiple nights, and a word the community may not know.
Blood drive flyers
Appointment slots, eligibility, and what to do beforehand.
Daycare flyers
Licence number, ratios, hours and openings. Trust before charm.
Car wash fundraiser flyers
Half of it is roadside signage, not a flyer at all.
Youth group flyers
Read by teenagers on a phone, decided by a parent on paper.
Open mic flyers
Sign-up time, slot length, and whether there is a PA.
PTA flyers
It goes home in a bag and has about four seconds of attention.
Concert flyers
Who is playing, when doors open, and what a ticket costs.
Dance recital flyers
Two shows, ticket limits, and an audience of proud grandparents.
Sports banquet flyers
End of season, awards, and a per-plate cost somebody has to collect.
What this is not
- Logo design, brand identity or a brand kit
- Printing, mailing or shipping anything
- Websites, packaging or general graphic design
- Running your social accounts or scheduling posts
$125
Flat, for one flyer in four sizes, back in four days with one round of revisions. Organisations running six or more events a year are cheaper per piece on a season package.