Women's conference flyers
You are asking somebody to give up a whole Saturday and pay for the privilege, which sets a higher bar than any other flyer here.
A conference is a bigger ask than an event. It costs money, it takes a full day, and the person considering it is mentally checking it against everything else that Saturday could be. That means the flyer has to do persuasion as well as logistics, and the persuasion is almost entirely carried by two things: who is speaking, and what the day is actually about.
Name the speaker and say something specific about them in one line. "Guest speaker" tells a reader nothing and is the most common phrase on these flyers. A theme works the same way: a real question the day is addressing lands harder than an abstract noun on its own, and an abstract noun is what most conference branding produces.
Then the two questions that decide attendance for a large part of the audience, and which are missing from most of these flyers: is there childcare, and is lunch included. A mother of small children cannot commit to a Saturday without the first, and a full-day ticket price reads very differently depending on the second.
$125
Flat, for one flyer designed for your event. Print-ready PDF tested in black and white, an email version, and square and story sizes. One round of revisions, back in four days.
Where this flyer actually lands
Church foyer, bulletin and platform announcement first, then the church email, then women in the congregation forwarding the square version to friends at other churches. That forwarded image is how these events grow beyond one congregation, so it has to carry the price and the date on its own.
What changes for this one
Speaker name and one specific line about them, prominent. The theme as a real phrase rather than a single abstract word. A dedicated block for the practical questions: price, what is included, childcare, lunch. Restrained and grown-up; conference material aimed at women is often over-decorated in a way the audience reads as condescending.
What it has to carry
- Date and full daily hours, not just a start time
- Ticket price, and what it includes
- Speaker name with one specific line about them
- Whether childcare is provided, and any cost
- Whether lunch is included
- Registration deadline and how to register
The mistakes worth avoiding
- "Guest speaker" with no name, which persuades nobody.
- A one-word abstract theme with nothing concrete attached to it.
- No childcare information, which quietly excludes a large part of the intended audience.
- Not saying whether lunch is included, which changes how the ticket price reads.
- Decorative styling that reads as condescending to the people being invited.
Questions people ask
How far ahead should conference flyers go out?
Eight to twelve weeks, with a reminder push at four weeks and again in the final week. A full Saturday needs long notice, and early-bird pricing gives you a reason to push twice.
Should the price be on the flyer?
Always. A flyer without a price makes people assume expensive, and the ones who would have come at that price never ask.
Can you design the day-of materials too?
Yes. Programmes, name badges, table cards and session signage are day-of event paper and can all come off the same design.
What about a multi-church event?
Then the flyer has to work for people who have never been to the host building. Full address, parking, and where to go once inside.
320
US searches a month for women's conference flyers, measured rather than guessed.
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Event flyer design
For schools, churches, studios and anyone running a calendar.
From $125