Daycare flyers
A parent reading this is deciding whether to trust a stranger with their child, so warmth is not the first job. Credibility is.
Childcare flyers tend to lead with feeling: bright colours, cartoon suns, and the words caring, loving and safe. A parent scanning it is looking for something else entirely. Licence status, which ages you take, how many children per adult, what hours you cover, what it costs, and whether you have space right now. Those six facts are the flyer; the warmth is the tone the facts are delivered in.
Openings deserve their own line and it should be current. Most enquiries to a childcare provider die on "we are full", which wastes the parent's time and yours. A flyer that says "two spaces from September, ages 2 to 4" filters the whole market down to people you can actually help, and it makes the ad feel like a real offer rather than a standing advertisement.
Hours are the other decisive fact. A parent working a full day needs to know whether you cover it, including drop-off before eight and pick-up after five, and what the late-pick-up policy is. Being explicit about the boundaries reads as organised rather than restrictive, and it saves the conversation where somebody discovers at enrolment that the hours do not work.
$125
Flat, for one flyer designed for your event. Print-ready PDF tested in black and white, an email version, and square and story sizes. One round of revisions, back in four days.
Where this flyer actually lands
Library and community centre boards, paediatrician and dentist waiting rooms where permitted, local parent groups online, and shop windows in the immediate neighbourhood. These sit up for months, so a tear-off strip and a QR code that still resolves next year both matter.
What changes for this one
Licence number set plainly, not hidden in small print; it is a credibility asset, not a legal footnote. The six facts grouped as one scannable block. Warm but restrained; a flyer that looks like a birthday party invitation undercuts the professional read. Tear-off strip version for noticeboards.
What it has to carry
- Licence number and licensing status
- Ages accepted and current openings
- Adult-to-child ratios
- Daily hours, including early drop-off and late pick-up
- Rates, or a clear range
- One contact route, and whether tours are available
The mistakes worth avoiding
- Leading with adjectives instead of the licence, ratios and ages.
- No mention of current openings, so most enquiries end at "we are full".
- Vague hours, which is the fact a working parent decides on.
- Hiding the price, which produces enquiries that end at the number.
- Photos of children without written permission from every family shown.
Questions people ask
Should the licence number be on the flyer?
Yes, plainly. Parents check it, and a provider who displays it reads as confident. Hiding it in small print achieves the opposite.
Can we use photos of the children in our care?
Only with written permission from every family shown, and many providers decide it is not worth the paperwork. A well-designed flyer without photographs works fine.
Do you include a tear-off strip?
Yes, for the noticeboard version, with the name and number. It is a different layout from the handout and both come with the design.
How often should the flyer be updated?
Whenever openings change. A flyer advertising spaces you no longer have costs you the trust of the next parent who calls.
260
US searches a month for daycare flyers, measured rather than guessed.
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Event flyer design
For schools, churches, studios and anyone running a calendar.
From $125