Concert flyers
Doors and start time are two different times, and a flyer that gives only one of them costs you the room at the beginning of the first set.
A concert flyer is a compact information problem. Who is playing and in what order, where, doors, start, ticket price and age policy. The bill order matters more than it looks: on a multi-act night, headliner size against support size is a statement about the evening, and getting it wrong is the fastest way to annoy the acts involved.
Doors and start time are the detail most often collapsed into one. "8pm" leaves an audience guessing whether that is when they can get in or when the music begins, and the result is a venue that fills at half past eight while the first act plays to a third of a room. Print both.
Price and age policy are the two things that make somebody decide, and both get left off. A show with no printed price reads as expensive to anybody who was hesitating, and an all-ages show that does not say so loses exactly the audience that needed to know. If tickets are advance and on the door at different prices, print both numbers.
$125
Flat, for one flyer designed for your event. Print-ready PDF tested in black and white, an email version, and square and story sizes. One round of revisions, back in four days.
Where this flyer actually lands
Venue window and inside, music and record shops, colleges, coffee shops and community boards, plus the square version through the acts' own followings. The acts sharing it is usually the largest single channel, so the design has to survive being posted on a phone as much as being read on a wall.
What changes for this one
Bill order set with real hierarchy, headliner largest. Doors and start as two labelled times. Price in both forms if advance and door differ. Built to work at poster size and as a square, laid out separately rather than cropped, because a crop loses the bottom of the bill.
What it has to carry
- Every act, in bill order, with the headliner clearly largest
- Venue name and full address
- Doors and start time, labelled separately
- Ticket price, advance and on the door if they differ
- Age policy
- Where to buy tickets
The mistakes worth avoiding
- One time on the flyer, so the room fills halfway through the opener.
- Support acts set at the same size as the headliner, which reads as a mistake to everybody involved.
- No price, which reads as expensive to anyone undecided.
- Leaving out the age policy at an all-ages show, which loses the audience it was for.
- Cropping the poster to a square for social and losing the bottom of the bill.
Questions people ask
What if the bill is not confirmed yet?
Publish with the confirmed acts and "more to be announced". A flyer held until everything is settled goes out too late to sell tickets.
Do you design tickets as well?
Yes, printable tickets in a sheet layout you can run off locally and cut, matching the flyer.
Can you work with band photos we already have?
Yes. Send whatever exists and the layout will be built around it. Photo quality varies wildly, so tell me which images you are attached to.
What about a church or school concert?
Same structure, different tone. The programme order replaces the bill, and the ticket price is often a suggested donation, which should be printed as a number.
50
US searches a month for concert flyers, measured rather than guessed.
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Event flyer design
For schools, churches, studios and anyone running a calendar.
From $125