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Super Bowl party invitations

Half the room is there for the game and half is there for the food, and the invitation has to be honest about which party this is.

An invitation suite laid out on linen

Every Super Bowl party is really two parties happening in one house. There are people who will watch the game closely and be annoyed by conversation, and people who are there for the food and the adverts and will talk through all four quarters. Both are legitimate, and the invitation that says which one this is gets a better room than the one that leaves it to chance.

The practical version of that is spatial and worth mentioning if it applies: the game is on in the front room and the kitchen is for talking. That one line tells everybody where they fit and removes the low-level friction that otherwise runs through the whole evening.

The rest is timing and food. Kick-off is a fixed and widely known time, but arrival is not, and asking people to arrive an hour before is the difference between a room that fills up together and a stream of latecomers through the first quarter. Food at these is almost always shared, so assign by category as you would for any potluck, and say plainly whether there is anything for people who do not eat wings.

Design notes

What changes for this one

Team colours are a trap unless both teams are known when the invitation goes out, which they are not for anything sent more than two weeks ahead. Neutral and bold works better: strong type, a field green or a scoreboard black, and no team marks, which are trademarked and cannot be reproduced anyway.

Timing

When to send

Two to three weeks out, before the teams are decided. If you wait for the matchup you are sending four days ahead and competing with everyone else who did the same.

Palette

Colours that work

Field green and bone, or black with a single bright accent. Neutral enough that it does not accidentally pick a side, bold enough that it does not read as a dinner party.

Questions people ask about super bowl invitations

Can you use our team's logo?

No. League and team marks are trademarked and reproducing them on an invitation is not something this studio will do. Team colours without the marks get most of the effect.

When should it go out?

Two to three weeks ahead, which means before the matchup is known. Waiting for the teams means sending it the same week as everybody else.

How do we handle the food?

Assign by category as you would for any potluck, and say what you are providing. Somebody has to be told to bring something that is not a dip.

Should we say the game is on?

If it is a watching party, yes, explicitly. And if the kitchen is for talking, say that too. It sorts the room before anybody arrives.

Demand

1,000

US searches a month for super bowl party invitations, measured rather than guessed. Nearly every page here targets a term almost nobody is defending properly.

  • game night invitation — 720/mo
  • backyard bbq invitation — 70/mo

How to have this made

Digital and paperless invitations

Designed to be texted, emailed or posted. Not an Evite template.

From $225

Party printables and extras

Favour tags, envelope liners, stickers, banners, water bottle labels.

From $75

Start with a First Look

$45 for one finished concept designed for your event, back in three days. It comes off whatever you book, and if you do not love it you keep the file and owe nothing.

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